Tamil Live News

Unveils Comprehensive Year-Long Programme at Annual Chapter Meet 2026

Chennai:

The Loyola College Alumni Association — Chennai Chapter (LAA CC), the largest chapter of Loyola College's global alumni network, convened its Annual Chapter Meet 2026 with an impressive gathering of Loyolites spanning multiple generations. The event marked the formal unveiling of a comprehensive year-long programme calendar designed to strengthen alumni bonds, foster student mentorship, and drive meaningful community impact.

The occasion was graced by distinguished guests including Mr. Palanivel Thiaga Rajan, Minister for IT & Digital Services, Government of Tamil Nadu; Mr. Sujith Kumar, Founder, Maatram Foundation; and Mr. Mohan Raman, acclaimed actor, writer, and film historian — each of whom shared reflections on education, mentorship, and the power of community.

Year-Long Programme: Key Initiatives

At the heart of the evening was the launch of LAA CC’s annual activity calendar — a structured, three-point programme spanning the full year ahead:

1. Partnering with the Loyola Inclusive Innovation Impact Centre (L3IC) — the college’s dedicated startup and incubation hub — to channel the diverse expertise of alumni across industry and academia, amplifying the centre’s impact and empowering student innovators to achieve their goals.

2. Facilitating internships and externships for Loyola students.

3. Organizing job fairs exclusively for alumni.

“The Chennai Chapter continues to bring Loyolites together through meaningful programmes and shared experiences. The initiatives announced today will open more opportunities for alumni to connect with the college, interact with students, and participate in activities that benefit the wider community. We look forward to enthusiastic participation from members as these programmes unfold during the year.”

Mr. Karthik Sabanayagam, President, LAA CC & Founder and Managing Director, Sree Sumangala Group

“The Loyola alumni network has always played an important role in the life of the institution. Initiatives such as these help bring alumni closer to the college and create opportunities for collaboration with students and the community. It is encouraging to see Loyolites come together in large numbers and continue the spirit of fellowship that Loyola stands for.”

Rev. Dr. A. Louie Albert SJ, Director, Loyola Alumni Association

With this year-long calendar in place, LAA CC reaffirms its commitment to being a vibrant, purpose-driven chapter that connects generations of Loyolites  not just in celebration, but in collaboration and service. Alumni and students alike are encouraged to actively participate in the initiatives that unfold over the coming months.

“Youth” Movie Pre-Release Event!

The pre-release event of the film “Youth” was held grandly in the presence of the press and media, along with the film’s cast, crew, and several prominent personalities from the film industry.

Produced by Karuppaiah C. Ram under the banner Parvatha Entertainment, the film “Youth” is directed by Ken Karunas, who earlier appeared as an actor in the films Asuran and Viduthalai 2. The film revolves around school life and teenage experiences.

The film features Anishma, Meenakshi Dinesh, and Priyanshi Yadav as the female leads. Popular actors Devadarshini and Suraj Venjaramoodu play important roles in the film.

The music for the film is composed by G.V. Prakash Kumar. The first single “Mutta Kalakki” received a great response from fans. The song “Paranthane Penne” was sung by Ken Karunas, while the third single “Aasa Pulla”, sung by G.V. Prakash, has also gone viral.

The film is set to release worldwide on March 19.

Actress Nalini Speech

Actress Nalini said she had decided not to act in films again, but Karunas and his son Ken convinced her to act in “Youth.”

Initially she thought it was a small role, but the experience of working on the film was refreshing. The team treated her with great care during the shoot and helped enhance her performance.

She also revealed that for the first time in her career she went to a dubbing theatre and dubbed for her character, thanks to this team.

She expressed her heartfelt gratitude to Ken Karunas, Karunas, and the entire Youth team, and wished them great success.

Actress Devadarshini Speech

Devadarshini congratulated Ken Karunas, saying his effort as both actor and director in the film is impressive.

She praised G.V. Prakash Kumar’s music, saying it will attract audiences. She also appreciated Nalini’s dedication during the shoot.

She added that while people have seen Ken as an actor, after this film he will be celebrated more as a director.

She also said that working with Suraj Venjaramoodu was a wonderful experience and thanked Ken for giving opportunities to many talents through this film.

Actress Meenakshi Dinesh Speech

Meenakshi Dinesh expressed her happiness about getting an opportunity to act in Tamil cinema through “Youth.”

She thanked Ken for selecting her for the film and said standing on the stage in front of Dhanush and Vetrimaaran felt like a dream come true.

Actress Priyanshi Yadav Speech

Priyanshi Yadav said the film is a dream project for the entire team.

During the shoot, the cast often spoke excitedly about the film’s release. Even though she didn’t know Tamil well, the entire team supported her warmly.

She said everyone worked very sincerely and requested audiences to support the film.

Actress Anishma’s Speech

“I feel very nervous just standing on this stage. Speaking in front of such a huge audience is a big experience.

I thank Ken for giving me the opportunity to act in this film. This feels like a dream film for me.

At such a young age, Ken has worked very hard to create this film. I feel very proud of him. I believe this film will bring a big change in his life.

I thank producer Karuppaiah and music director G.V. Prakash. I am a huge fan of G.V. Prakash sir’s music. I have danced to his songs at home. Acting in a film with his music now makes me very happy.

I also thank Suraj sir, Devadarshini madam, and the entire team. I hope this film becomes a success for everyone.”

Actor Suraj’s Speech

“Greetings to all the Tamil people. This is my second Tamil film.

I thank director Ken and producer Karuppaiah for giving me such a character in this film. Everyone in the film has performed very well. It was a pleasure to work with experienced actors like Devadarshini madam and Nalini madam.

The heroines Anishma, Meenakshi, and Priyanshi have also performed beautifully. I really like Chinna’s mimicry talent.

When Ken came to Kerala and narrated the story, he acted out the emotions of each character while explaining the story. He even showed the entire film in advance on his phone. At that moment itself, I felt like I had already watched the film.

I like Ken’s screen presence and smile very much. He will definitely become a big star in the future.

The producer has given great support to this film. I wish him to become a big producer in Tamil cinema as well.

I also thank actor Dhanush and director Vetrimaaran for attending this event. I have watched all the films directed by Vetrimaaran and hope to work with him one day.

This film contains many incidents that happen in our lives. The film releases on March 19, and I request everyone to watch and support it.”

Actor Karunas’s Speech

“It is a proud moment to see actor Dhanush and director Vetrimaaran together at this event.

Vetrimaaran introduced Ken as an actor, and Dhanush gave him the opportunity to learn direction. Seeing both of them here for him is a great joy for us.

When I first met Dhanush, he was very young. After watching the film ‘Kadhal Konden’, I said that Tamil cinema had found a great actor. Today he has won two National Awards and become one of the biggest actors in Indian cinema.

From my childhood, I have been meeting people on stage. If we truly love cinema, cinema will never abandon us.

Ken has worked very hard to make this film. Producer Karuppaiah and his team have created this film with great dedication.

I also thank G.V. Prakash Kumar for composing music for this film without asking for salary.

Finally, I thank every single person who worked on this film. I believe the film ‘Youth’ will be liked by everyone.”

Producer Karuppaiah’s Speech

“I have known Ken for a long time. At a time when he was going around narrating his story, I was also looking for a film to produce. When someone suggested a project to me, I decided that Ken’s story should be made first.

I heard the story and liked it very much. Another production house initially bought the project, but I still wanted to make this film. So I started producing it myself.

Ken has made the film wonderfully. The film has already been sold. It has come out very well.

I thank everyone who supported this journey, my family, the actors including Suraj sir and the heroines, and all the technicians.

I am a huge fan of Dhanush sir, and it is a great honor that he came here to wish us. My heartfelt thanks to Vetrimaaran sir and everyone present.”

Music Director G.V. Prakash Kumar’s Speech

“Ken is someone who learned under strict directors like Dhanush and Vetrimaaran. But he has made a fun youth film like a backbencher.

He has created an entertaining film based on school life.

Karunas was the reason I got the opportunity to compose music for this film. When I acted in my first film, he gave me a lot of confidence. That is why I wanted to work in his son’s film.

Everyone in this film — Devadarshini, Nalini, Suraj, and the three heroines Priyanshi, Meenakshi, and Anishma — have performed very well.

‘Youth’ will definitely be a good youth entertainer. My wishes to the entire team. I hope the film becomes a big success.”

Director Vetrimaaran’s Speech

“Working together as a positive and united team like this does not happen in every film. It happens only in certain films.

The reason for such unity is the confidence and mindset of the director leading the film.

Ken narrated the story in a very impressive way, explaining each scene meticulously along with music and emotions.

Ken is someone who has shaped himself as both an actor and director. The confidence and support given by Dhanush has given him great courage.

For Karunas and Grace, this is a proud moment. I believe the film ‘Youth’ will definitely be successful.”

Ken Karunas’s Speech

“I sincerely thank all the artists and technicians who trusted me and worked in this film. Without you, this film would not have been possible.

I remember the late director Thamira who first introduced me as an actor. I believe his blessings will always be with me.

I thank director Vetrimaaran who discovered my talent and encouraged me.

Whether knowingly or unknowingly, Dhanush sir has taught me many things. He is one of the main reasons I stand here today as a director.

I thank producer Karuppaiah and his team, and music director G.V. Prakash Kumar for their support.

The film ‘Youth’ will release on March 19. I request everyone to watch and support the film in theatres.”

Grace Karunas’s Speech

“My heartfelt thanks to Dhanush and director Vetrimaaran.

During the film ‘Asuran’, when Ken got a role, we wondered whether he could balance both studies and acting. But that opportunity became a great learning experience for him.

It is not a big thing to say that an actor acted well. But when people feel that no one else could have done that character better, only then he becomes a true actor.

Dhanush is like a ‘University of Acting’. Ken learned many things by being around him.

It feels like a dream that Dhanush has come to this event. The producer has invested greatly in this film.

The film ‘Youth’ releases on March 19. Everyone should watch and support it.”

Actor Dhanush’s Speech

“First of all, congratulations to producer Karuppaiah.

It takes great courage to trust a story narrated by a 23-year-old youngster and produce a film. Even if this film becomes a big success tomorrow, the first credit for that success should go to Karuppaiah.

Ken should always remain truthful to him.

Every film has an identity. Just like how Yuvan Shankar Raja was an identity for ‘Thulluvadho Ilamai’, G.V. Prakash Kumar will be an important identity for ‘Youth’. The fact that he composed music without taking money shows his greatness.

My wishes to Suraj, Devadarshini, Nalini, and the three heroines in the film.

Anishma performed very well in the film ‘Siraai’. My congratulations to her.

Cinematographer Vicky and the costume designer are also great strengths of this film.

When I first saw Ken in the film ‘Asuran’, I was not confident about him and even suggested not taking him. But in the very first shot, he performed with great confidence and surprised me.

The full credit for discovering him goes to Vetrimaaran.

At such a young age, deciding to direct a film is a big thing. When he told me he wanted to make a film, I told him it might be too early. But he has proved me wrong.

Earlier when we entered cinema, we were told to learn from seniors. But times have changed. Today’s youngsters are progressing very fast even at the age of 20–25.

Now we must learn from them.

Ken focusing entirely on his dream and family at this age is admirable. I wish the film ‘Youth’ becomes a big success and a blessing for the entire team.”

Release

The school-life based film “Youth” will release worldwide in theatres on March 19.

Apollo Hospitals Chennai launches India’s first Robotics & Telesurgery Program

Chennai: 

Apollo Hospitals Chennai has launched the Apollo Institute of Robotics & Telesurgery (ART), a new initiative aimed at advancing robotic surgery, digital surgery and remote surgical collaboration. The announcement was made during the 6th Apollo International Colorectal Symposium (AICRS) 2026, which brought together leading surgeons, scientists and technology pioneers from across the world to discuss the future of colorectal cancer surgery and technology-enabled care.

The symposium highlighted the rapid evolution of technology-driven colorectal care, with discussions focused on robotic surgery, digital surgical platforms and emerging telesurgical innovations that are transforming surgical access and outcomes globally.

A major highlight presented during the symposium was the Apollo Rectal Cancer (ARC) Programme at the Apollo Proton Cancer Centre, Chennai a comprehensive multidisciplinary initiative designed for the management of complex rectal cancers. The programme integrates colorectal surgeons, radiation oncologists, medical oncologists, radiologists, pathologists, specialist nurses, nutritionists and rehabilitation experts to deliver coordinated, patient-centred cancer care.

Another milestone highlighted was the growing adoption of robotic colorectal surgery at Apollo Hospitals. Dr. Venkatesh Munikrishnan and his team have completed over 1,000 robotic colorectal procedures, including one of the largest personal series of robotic rectal cancer resections in the region. This experience has helped position Apollo Hospitals Chennai as a subspecialist centre for rectal cancer treatment and an important training hub for advanced robotic colorectal surgery, attracting surgeons and fellows from across India and internationally.

Speaking about the initiative, Prof Dr Venkatesh Munikrishnan, Consultant Colorectal Surgeon & Clinical Lead Institute of Colorectal Surgery and Chairperson AICRS 2026 said, “Rectal cancer treatment today requires a highly coordinated multidisciplinary approach. The Apollo Rectal Cancer Programme was developed to ensure patients benefit from the combined expertise of surgeons, oncologists and allied specialists working together to deliver personalised, evidence-based care. The integration of technologies such as robotic surgery has significantly enhanced surgical precision, particularly in complex pelvic procedures, improving outcomes while preserving quality of life.”

Dr. Sudhir Srivastava, Founder Chairman and CEO, SS Innovations, said, “Robotic surgery has already transformed how complex operations are performed by enabling greater precision, control and visualisation for surgeons. The next natural progression is telesurgery, which will redefine how surgical expertise is delivered across geographies. Technologies such as the Mantrasana telesurgery platform are designed to bridge the gap between centres of excellence and hospitals that may not have access to subspecialist expertise, ensuring that patients, regardless of location, can benefit from the highest standards of surgical care.”

Looking ahead to the next phase of surgical innovation, Apollo Hospitals announced the launch of the Apollo Institute of Robotics and Telesurgery (ART), a new initiative aimed at advancing robotic surgery, digital surgery and remote surgical collaboration. Present at the launch were Dr. Ilankumaran Kaliamoorthy, Chief Executive Officer - Chennai Region, Apollo Hospitals and Mr Karan Puri, Chief Executive Officer - Apollo Speciality Hospital & Teynampet & Apollo Proton Cancer Centre.

Co-chaired by Prof Dr Steven D Wexner, System Chief, Colorectal Surgery, Medstar Georgetown University Hospital, Washington DC, USA and Prof. Manish Chand, Consultant Colorectal Surgeon & Associate Professor, University College London, UK and hosted by the Institute of Colorectal Surgery at Apollo Hospitals Chennai, AICRS 2026 reflects a decade-long effort to advance subspecialisation in colorectal surgery, transforming what was once a general surgical field into a highly specialised discipline driven by precision, technology and multidisciplinary cancer care.

Parawheel Survey Predicts TVK as Third Major Force in Tamil Nadu Politics, after DMK and AIADMK

Chennai:

Parawheel, a tech-driven political intelligence research and election forecasting firm powered by KK Surveys & Strategies Pvt Ltd, has entered the Tamil Nadu political research landscape with a large-scale booth-level scientific opinion survey across all 234 Assembly constituencies in the state. Based on the survey conducted to date, covering over 70 lakh voters, the organisation’s preliminary findings project DMK with a 41.5% vote share, AIADMK with 36.2%, and TVK emerging as the third major political force with 13.6%, according to the current assessment.

Specialising in voter behaviour analysis, booth-level field research, and data-driven political intelligence, Parawheel has conducted large-scale opinion surveys across Tamil Nadu with a minimum sample size of around 30,000 respondents per constituency. Based on its preliminary election assessment and current survey findings, Parawheel’s early electoral projections indicate DMK at 41.5%, AIADMK at 36.2%, TVK at 13.6%, and NTK at 7.9% vote share in the upcoming election scenario in the state.

In Chennai, Parawheel’s survey findings indicate that TVK shows significant strength across several constituencies, emerging as the second strongest political force after DMK in many parts of the city. The data suggests that while DMK continues to hold the leading position in most constituencies, TVK has been gaining notable traction, particularly among youth and first-time voters, positioning it ahead of other parties in several urban segments of the Chennai region.

Speaking at the press conference, Mr Kiran Kondetti, CEO, Parawheel said, “Our research is focussed on voter sentiment studies across key regions including Chennai, Coimbatore, the Delta districts, and Southern, Northern, and Western Tamil Nadu, along with detailed analysis of caste coalitions, governance perception, and anti-incumbency trends. Our study examines the role of first-time voters, women voters, and swing constituencies in shaping electoral outcomes. A special area of analysis was done for TVK–Vijay factor, studying the transition of fan bases into voters, youth mobilisation, and its potential impact on the vote share of major parties such as DMK and AIADMK”.

“We have extended the war room model that is traditionally limited to party headquarters, to individual candidates through our ‘One Candidate – One War Room’ initiative. Under this model, we will provide dedicated campaign war rooms across all 234 Assembly constituencies in Tamil Nadu. These war rooms will deliver real-time voter data, booth analytics, and campaign strategy support to every registered candidate throughout the election period. Also, as part of our constituency-level political intelligence services, Parawheel can provide candidates with a database of a minimum of 5,000 neutral voters in each constituency. This will help candidates better understand swing voter segments and design targeted outreach strategies during election campaigns,” he added.

Furthermore, "At Parawheel, we have strong confidence in the credibility and accuracy of our research and data. If the projections or data provided to candidates are found to be inaccurate, or if there is a variation of more than 1% in the projections or data shared, the full amount paid by candidates who purchase the data will be refunded. This reflects our organisation’s commitment to transparency, reliability, and confidence in the scientific methodology behind our research", he said.

From Andhra Pradesh to Maharashtra- Parawheel’s Proven Accuracy in Major Election Predictions

In the 2019 Andhra Pradesh Assembly Elections, Parawheel accurately forecast electoral trends ahead of the results.

In the 2024 Andhra Pradesh Assembly Elections, it precisely predicted the sweeping victory of the TDP–Jana Sena–BJP alliance at a time when several national pollsters failed to capture the trend. Parawheel also delivered accurate political trend analysis ahead of the final results in the 2024 Maharashtra Assembly Elections, further strengthening its reputation for reliable election research and forecasting.

About Parawheel:

Parawheel, a tech-driven political intelligence research and election forecasting firm powered by KK Surveys & Strategies Pvt Ltd, has entered the Tamil Nadu political research landscape. Conceived and developed by KK Surveys & Strategies Pvt Ltd, the organisation has demonstrated a strong track record in political forecasting across key Indian elections. It aims to bridge the gap between citizens and decision-makers by leveraging deep field insights, AI-driven analytics, and structured data reporting.

The organisation specialises in voter behaviour analysis, booth-level field research, and data-driven political intelligence. By combining advanced data analytics with on-ground field intelligence, Parawheel seeks to better understand evolving voter behaviour and political trends. It maps historical voting data against current voter sentiment to generate high-fidelity projections for every polling booth. Using advanced analytical tools, the organisation identifies swing booths and fortress booths, enabling precise micro-targeting and more efficient campaign resource allocation.

As part of its Tamil Nadu initiative, the organisation proposes to undertake large-scale scientific opinion surveys across all 234 Assembly constituencies in the state. Its analysis also highlights the role of leadership influence, referred to internally as the ‘Sir Impact’—which acts as a significant force multiplier in electoral outcomes.

Farmers from Krishnagiri District Appeal to the Tamil Nadu Government

Chennai:

Hundreds of farmers belonging to the “Namathu Nilam Namadhe Farmers Welfare Association” from Krishnagiri district were arrested by the police when they attempted to submit petitions at major political party offices in Chennai. The farmers had come to highlight the urgent need to protect agricultural lands and to draw attention to the severe consequences of converting fertile farmlands for non-agricultural purposes.

Farmers from twelve revenue villages in Hosur Taluk expressed serious concern over the proposed acquisition of fertile agricultural lands for the development of the Hosur Greenfield International Airport and the proposed Knowledge Corridor.

According to the farmers, nearly 39,000 acres of fertile agricultural land in the Hosur region are reportedly being considered for acquisition for large infrastructure and industrial projects by the State Government. This move is likely to affect around 50,000 farming families who depend on these lands for their livelihood.

In a press statement, the State President of the association, Mr. Kumara Ravikumar, said that the proposed land acquisition for the Hosur Greenfield Airport is expected to affect several revenue villages including Mudali, Balavanapalli, Pethamudali, and Athavanapalli, among others. He further noted that villages such as Dasappalanatham (Dasappalli), Karuppalli, Nandimangalam, Soodakondapalli, Venkatesapuram, Miduthepalli, Mudali, Attur, and Alanatham, along with several surrounding hamlets, are also likely to be impacted by the proposed projects.

“These fertile farmlands have sustained farming families like ours for generations, and agriculture remains our only source of livelihood. While extending our full cooperation to the Government, we have respectfully urged that these fertile agricultural lands be excluded from large industrial and infrastructure projects that have no direct relation to agriculture, including the proposed International Airport, Knowledge Corridor, SIPCOT industrial developments, and Special Economic Zones. Even if it costs us our lives, we will not give up our farmlands. We stand united and determined in protecting our lands. We remain hopeful that a government entrusted with safeguarding rural communities and their future will take a balanced and thoughtful decision that supports development without destroying the livelihoods of farmers,” he added.

Several key members of the association, including Mr. Nagaraju Gowda, Mr. V. Narayanasamy, Mr. Durga Prakash, and Mr. Murugan, were also present in Chennai today (March 9, 2026) along with the farmers.

Dr. Mohan’s Diabetes Specialities Centre Launches Genomic Lifestyle Counselling (GLC) 

Chennai: 

Dr. Mohan’s Diabetes Specialities Centre, one of Asia’s largest and most respected diabetes care networks today announced the launch of its Genomic Lifestyle Counselling (GLC) program, a pioneering initiative designed to integrate genetic insights with personalized lifestyle interventions for the prevention and management of metabolic diseases.

Speaking at the launch, Dr. V. Mohan, Chairman emphasized that healthcare is rapidly transitioning from a generalized approach to precision-based care. He stated that genomic science now enables clinicians to understand individual susceptibility to conditions such as Type 2 diabetes, obesity, and cardiovascular disease. By leveraging genetic profiling, interventions can be tailored with greater accuracy, improving outcomes and long-term disease prevention.

Dr. Mohan highlighted that India faces a significant and growing burden of diabetes and obesity. Innovative strategies like Genomic Lifestyle Counselling represent a critical step towards predictive, preventive and personalized healthcare.

Dr. R. M. Anjana, Managing Director elaborated on the scientific framework of the GLC program. She explained that the model combines genomic risk assessment with structured lifestyle modification plans, including diet optimization, physical activity recommendations, and behavioural guidance. The goal is to provide patients with actionable, evidence-based strategies aligned with their genetic predispositions.

Dr. Anjana noted that this approach strengthens early risk identification and empowers individuals to make informed decisions to delay or prevent the onset of metabolic disorders.

Dr. Geeta Dharmatti, Nutrigenomic Counsellor detailed the practical implementation of GLC. She explained how nutrigenomics enables customized dietary planning based on gene–nutrient interactions, ensuring that nutrition advice is scientifically aligned with an individual’s metabolic profile. The program also integrates continuous counselling support to enhance adherence and measurable health outcomes.

The launch of Genomic Lifestyle Counselling reinforces Dr. Mohan’s Diabetes Specialities Centre’s commitment for over 35 years to research-driven innovation and comprehensive diabetes care. By embedding precision medicine principles into routine clinical practice, the institution aims to redefine preventive healthcare standards in India.

4k Quality VIDEO HERE:

ProNutramax Unveils Two Distinct Brands – ‘Pro Nutra Kidz

Chennai:

Chennai-based ProNutramax launched its two distinct brands — ‘Pro Nutra Kidz: For Active Mind and Body’, a nutraceutical range focused on supporting active minds and growing bodies, and ‘ANI Traditional Masala’, dedicated to delivering authentic, time-tested flavours — at a launch event held at Welcomhotel by ITC Hotels, Chennai in the presence of Guests of Honour & dignitaries: Dr J. Radhakrishnan - IAS, Additional Chief Secretary and Chairman-cum-Managing Director of TNPDCL; Kalaimamani Actor Chinni Jayanth, Mr. Pawan Kumar, IRS(Delhi); Wing commander (Retd.), Mr. Ramesh Pulapaka, CEO-ABCL; Ms. Apsara Reddy, India's first trans politician, Social activist & Journalist; Dr. Srimathy Kesan, Founder and CEO, Space Kidz India; Mr Viswanathan Natarajan, Vice Chairman, Gojan Educational Institutions; Mrs. ILA Prabhu, General Manager-ITC.

With this dual launch, ProNutramax aims to bridge the gap between convenience and tradition. By combining nutraceutical science with traditional masala excellence, the company seeks to support modern families with products that promote both health and heritage cooking.

Speaking at the launch conference, Ms. Latha Dubay, Founder & CEO of ProNutramax, said, “As modern life becomes faster and more demanding, the home kitchen has turned into a place of compromise.Today’s new-generation parents often struggle to balance their children’s busy academic schedules with proper nutrition, while also trying to preserve the authentic flavours of traditional home cooking.

Understanding this challenge, we at ProNutramax have brought together science-backed nutrition and time-tested flavours under two distinct brands- Pro Nutra Kidz and ANI. Our mission is simple — to restore 100% parent-approved nutrition and the trusted taste of yesteryear to every family’s table”.

Highlighting the brand’s strategic retail presence, growth plans, and commitment to consistent quality, the Mr. K Raman, Director, said, “Recognising that accessibility is as important as quality, ProNutra and ANI are backed by a strong strategic marketing plan to ensure high visibility across prominent retail outlets and high-footfall stores. Supported by a rapidly expanding dealer network, we are well-positioned to meet growing demand in urban and semi-urban markets. We identified a widening gap where families were often forced to choose between convenience and wholesome quality. Our goal is to bridge that gap by making premium nutrition and authentic traditional flavours easily accessible — without compromise.”

"Both brands remain committed to authenticity in preparation and unwavering consistency in quality, whether in nutraceutical supplements or traditional masalas. We welcome distributors from Tamil Nadu to join us as we expand into key markets and build a strong industry presence”, he added.

Why ProNutra?

In a market filled with so-called “health drinks” that often contain hidden sugars, ProNutra stands out as a transparent and parent-friendly choice. Created especially for growing children—whose taste preferences may often lean toward fast food—ProNutra delivers balanced nutrition without compromise.

Pro Nutra Kidz: For Active Mind and Body delivers rich, enjoyable flavours like classic Vanilla and Rich Chocolate, while supporting overall growth and development. Formulated with essential vitamins and minerals, it helps promote strong bones, improved immunity, and sustained energy — supporting both active minds and growing bodies. Unlike many products that come pre-loaded with high amounts of sugar, ProNutra gives control back to parents—allowing them to decide how much sweetness to add.

Building on this foundation, ProNutramax will soon expand its portfolio with specially formulated products designed for women and elders, addressing their unique nutritional needs at every stage of life.

Why ANI?

While ProNutra focuses on the science of growth and nutrition, ANI celebrates the art of traditional cooking. The brand offers a carefully crafted range of spices and instant mixes that stay true to heritage flavours, with a strong emphasis on authentic taste and traditional preparation. Its Idli Podi stands out with a rich, granular texture, delivering a wholesome and satisfying experience. Moreover, absolutely the most apt and the latest aluminium foil packaging has been used to enhance shelf life, freshness and seal the aroma.

For staples such as Rasam, Sambar, Puliyotharai, and Rava Idli mixes, high-quality key ingredients are sourced from a single authentic source to ensure batch-to-batch consistency and true traditional flavour. This strong focus on ingredient integrity and uniform quality sets ANI apart in the market.

Going forward, ANI plans to expand its portfolio with popular traditional favourites, including Instant Payasam, Millet Dosa, and Special Maddur Vada, thus bringing more heritage recipes to modern kitchens.