Back-to-School Gets Sweeter as Lotte Choco Pie Teams Up with Mother-Kid Influencers
Chennai:
LOTTE India
has returned with its annual 'Back-to-School' campaign for LOTTE
Choco Pie, celebrating the timeless bond between mothers and children
during one of the most cherished routines of the day, getting ready for school.
Loved by children and trusted by mothers for decades, LOTTE Choco Pie has long
been a favourite snack that adds a little joy to school days. Bringing this
insight to life, the brand has partnered with five mother-kid influencer duos
to celebrate the everyday rituals that make school mornings memorable.
The campaign features a series of creator-led
Instagram Reels capturing authentic back-to-school moments, where mothers pack
a LOTTE Choco Pie into their children's school bags as a simple gesture of love
and encouragement to brighten the start of their school day. The videos which
are now live on Instagram were well
received garnering 3.6Mn+ views and an
impressive 2.0Mn+ reach.
Links: https://www.instagram.com/reel/DamtoSEIx-_/?igsh=MTJnYmtrOHJoZDJhZQ==
https://www.instagram.com/reel/DaiNIJBM6A_/?igsh=aWF4N211N3o0N2Y0
https://www.instagram.com/p/DarZJhOz4o4/
https://www.instagram.com/p/DaxZ3yezEfg/
https://www.instagram.com/reel/Da2qVJQulfu/
Celebrating relatable family moments, the campaign
leverages the credibility and authenticity of parenting creators to strengthen
the brand's relevance among young families and digitally connected parents
during the back-to-school season. By
integrating the brand naturally into everyday routines, the initiative
reinforces Lotte Choco Pie's positioning as a treat that adds a little joy to
children' s school days.
Commenting on the campaign, Ms. Rachna Anbumani,
Vice President, Marketing, LOTTE India, said, "Back-to-school is a
season filled with anticipation, excitement and countless little moments that
strengthen the bond between parents and children. Over the years, we've had the
privilege of being part of many of these everyday moments, with generations of
mothers choosing LOTTE Choco Pie as a snack their children love. This campaign
builds on that enduring relationship by celebrating the simple gestures of care
that make school mornings special. By collaborating with mother-kid creators whose
stories reflect real family experiences, we hope to create authentic
connections with young parents while reinforcing LOTTE Choco Pie's place in
everyday moments of happiness."
The campaign is being amplified through the
participating creators' Instagram handles, extending LOTTE Choco Pie's reach
among young families through relatable storytelling during one of the brand's
most relevant seasonal occasions.
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