"Imagine Road Safety Project"

"Imagine Road Safety Project" 


"Imagine Road Safety Project" Inaugurated on Tuesday, 6th June, 2023 at 8am, Anna Nagar Arch Signal Chief Guest: Rtn Mahaveer Bothra, District Governor Nominee Guest of Honour: Mr.P.Saravanan IPS, Deputy Commissioner of Police  (Traffic) North, Greater Chennai Police “Imagine Road Safety” - a Road Safety awareness project inaugurated on 6th June, 2023 organized by Rotary International District 3232 (Chennai City) at Anna Arch Signal, Anna Nagar. More than 12 Rotary clubs participated in this mega public welfare project highlighting the importance of awareness on road safety. In spite of the many measures and initiatives, people are yet to become more sensitive and serious about the consequences.  

Project “Imagine Road Safety” :

“Imagine Road Safety” project aims to educate the motorists who commute in four wheelers and twowheelers, while they stop at red signals. At this time, a team of 6 transgender individuals appear to demonstrate the importance of wearing seatbelts and helmets using hand signals to an audio that is played aloud which lasts for a minute. They disperse soon after their demonstration is done without hindering traffic. This flash mob attracts the attention of the onlookers creating a positive impact in their approach to road safety with increased awareness. The team of 6 would be wearing a saree & groom themselves like an Air-hostess and the one-minute awareness audio on the importance of wearing seat-belts, helmets, safety measures resemble the style of announcement we experience in an aircraft.  

Rotary District Chairman for Road Safety, Rtn.R.Balasubramanian, organizing this mega awareness drive said:

“With Rotary’s commitment to Diversity, Equity & Inclusion, we have created a platform for the transgender people to empower themselves and also make them participate in this drive for a social cause. It is also an effort to bring them in the forefront as they create awareness on road safety to the general public.  

The transgender team from “Born to Win” are exclusively groomed and trained personally by Rtn.V.Ruckmani, Rotary District Chairman - Transgender Empowerment. The project was earlier started during the pandemic in 2020 in the name of “Crazy Crew” – an initiative by the Rotary Club of Chennai Royals. 

The inauguration took place at Anna Nagar Arch Signal at 8 am and Rtn Mahaveer Bothra, District Governor Nominee will be the Chief Guest and Mr.P.Saravanan IPS, Deputy Commissioner of Police  (Traffic) North, Greater Chennai Police as the Guest of Honour.

The Road safety awareness exercise is scheduled across six prime road junctions and signals in Chennai city limits spread across Anna Nagar Main Road, E.V.R Periyar Salai, Anna Salai, etc all through the day.

 India & Road Safety:

"During the year 2021, a total number of 4,12,432 road accidents have been reported in the country, claiming 1.54 Lakhs lives and causing injuries to 3.84 Lakhs persons. Unfortunately, the worst affected age group in Road accidents is 18-45 years, which accounts for about 67 percent of total accidental deaths." Nitin Gadkari, Minister, Road Transport and Highways, Govt. of India said in a letter on 12th December, 2022 

"Every year, approximately 1.5 lakh people dies on India roads, which translate, on an average, into 1130 accidents and 422 deaths every day or 47 accidents and 18 deaths every hour." - as published by Ministry of Road Transport & Highways, Govt. of India.

"The remedial actions to tackle road accidents, the Ministry has been implementing road safety strategy based on 4-Es, namely Education, Engineering (both of roads & vehicles), Enforcement and Emergency Care. This strategy is under implementation and Motor Vehicles Act (MVA) 2019, was one of the foremost steps that has initiated in this journey" - Gen. (Dr.) V.K.Singh, Minister of State for Road Transport, Highways; and Civil Aviation, Govt. of India. 




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